Marketing changes. Human behaviour doesn't. Learn the principles that always work.
Here's what you need to know:
- Most marketing is noise. This is signal.
- Understanding psychology is your edge.
- In a week, you'll see what others miss.
The Breakdown:
You'll learn one powerful concept each day:
- 🧠 Day 1: Why Your Brain's Two Modes Can Make or Break Your Marketing
- 🐑 Day 2: Social Proof - The science behind why "10,000 customers can't be wrong" works so well
- 😵 Day 3: Paradox of Choice - Less really is more (and we'll prove it)
- 🖼️ Day 4: Framing - It's not what you say, it's how you say it (and why it matters)
- ⚓ Day 5: Anchoring - Why your price is an anchor, not just a tag
- 💸 Day 6: Sunk Cost Fallacy - Understanding the "I've gone this far" trap
Simple ideas. Profound impact.
About Me:
I've spent 14+ years in the trenches:
- Growing multi-million dollar businesses
- Studying Behavioural Economics (certified by Irrational Labs)
- Learning from marketing legends like Ogilvy's Rory Sutherland
I've tested these ideas. They work. Now it's your turn.
How It Works:
- Sign up below
- Get a daily email (5-minute read)
- Learn one concept
- Apply it immediately
Ready to think differently about marketing?
Join the waitlist below
I respect your privacy. Unsubscribe at any time. I hate spam more than you do.
Common Questions:
"I don't have time for another course." This isn't just a course. Or at least a heavyweight boring ones. I'd consider it's a daily nugget of insight you can apply right away. Total time: 35 minutes over a week.
"Will this work for my specific industry?" If you market to humans, yes. These are universal principles of behaviour.
"How long do I have access?" Forever. The emails are yours to keep and revisit.